Coimbatore, Tamil Nadu An exclusive venture by PSR Traders — 30 years in the trade
One-Day Workshop  ยท  Batch 1, Coimbatore

PSR Homes
Service Business
Summit 2026

How Hardware Shops Can Double Their Profit through Services

“From Product Sellers to Service Leaders”

Sunday, 16 August 2026Full-day programme
Radisson Blu, CoimbatoreIncludes live site visit
Registrations close in
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+91 99523 98023

Limited seats — Batch 1 is capped to keep sessions practical and interactive.

Dinesh Rajagopal, Founder of PSR Homes
Dinesh Rajagopal Founder, PSR Homes · PSR Traders
30 years in Coimbatore's hardware & construction trade
Why this workshop

Hardware retail is getting harder. Services are growing.

The construction industry is changing rapidly, and hardware retailers are feeling all of it at once.

01

Declining product margins

02

Intense online competition

03

Rising operating expenses

04

Credit-based sales and delayed cash flow

05

Difficulty differentiating from competitors

At the same time, demand for painting, waterproofing, renovation and construction continues to grow. This workshop shows you how to capitalise on that shift — without closing the shop you already run.

The shift

Why the service model works.

Traditional hardware shop

  • Sells products
  • Low profit margins
  • High competition
  • Limited differentiation
  • Inventory-dependent business

Service-based business

  • High margins
  • Recurring customers
  • Strong referrals
  • Lower competition
  • Brand value
  • Scalable operations
The programme

Eight modules, one full day.

Every module ends with a concrete outcome you can act on the next morning.

01

The Future of Hardware Businesses

  • Current market challenges
  • Shrinking margins
  • Digital disruption
  • Customer behaviour changes
  • Why products alone are no longer enough

Outcome: You understand exactly why business transformation is necessary.

02

Opportunities in the Construction Service Industry

  • Painting services
  • Waterproofing
  • Renovation
  • Construction
  • Interior solutions
  • Property maintenance

Outcome: You discover new revenue opportunities, with real market size, demand and profitability figures.

03

The PSR Homes Journey

  • Evolution from a hardware business
  • Expansion into services
  • Challenges faced
  • Systems created
  • Growth achieved

Outcome: You see the whole path walked by someone who has already done it — mistakes included.

04

Building a Service Business

  • Business structure
  • Team building
  • Labour management
  • Vendor management
  • Pricing strategy
  • Quotation preparation
  • Customer handling
  • Sales process

Outcome: You learn how to operate a professional service company, not just sell materials.

05

Live Business Demonstration

  • Waterproofing
  • Painting systems
  • Crack repair
  • Terrace leakage
  • Bathroom seepage
  • Wall preparation

Outcome: Hands-on learning with partner brands demonstrating real products and systems.

06

Live Project Site Visit

  • Residential construction site
  • Waterproofing project
  • Painting project
  • Site inspection & quality standards
  • Team management
  • Customer interaction

Outcome: You witness real-world operations on an active PSR Homes site.

07

Marketing & Lead Generation

  • Instagram marketing
  • Google Business Profile
  • Facebook advertising
  • WhatsApp marketing
  • Referral programs
  • Local branding
  • Customer testimonials

Outcome: You learn how to generate consistent enquiries instead of waiting for walk-ins.

08

PSR Homes Growth Partner Program

  • Partner benefits
  • Training
  • Branding
  • Marketing support
  • Technology & CRM
  • Operations support
  • Business manuals
  • Territory allocation

Outcome: You see the full support framework, and selected participants are invited to become PSR Homes Growth Partners.

Programme outcome

What you walk out able to do.

Build a profitable service divisionalongside the shop you already run
Create recurring revenue streamsinstead of one-off product sales
Manage labour efficientlyteams, vendors and site discipline
Generate customer enquirieswith marketing that actually converts
Execute projects professionallyestimation, quotation and quality standards
Expand beyond hardware tradinginto a scalable service brand

Every participant receives

Training handbook Business planning workbook Cost estimation sheets Quotation templates Site inspection checklist Marketing plan Certificate of Participation
Who can attend

Built for people who already sell to builders.

If your customers are homeowners, contractors or builders, this workshop is for you.

Hardware shop owners
Paint dealers
Cement dealers
Steel traders
Tile showrooms
Sanitaryware dealers
Electrical dealers
Plumbing material suppliers
Building material distributors
Entrepreneurs entering construction services
What comes next

A three-level growth path.

Level 1 · This workshop

Service Business Workshop

Open to everyone. One full day covering the eight modules above.

Objective: learn the business.
Level 2

Certification Program

Two-day advanced training with practical sessions, live site visits, technical assessments, sales and operations training.

Certified PSR Homes Service Business Professional.
Level 3

PSR Homes Growth Partner

Selected candidates only, assessed on business attitude, market potential, infrastructure and commitment.

Sign, launch and run your own territory.
Dinesh Rajagopal, Founder of PSR Homes
Your host

Dinesh Rajagopal

Founder, PSR Homes & PSR Traders

Thirty years supplying Coimbatore's electricians, plumbers and painters through PSR Traders — then building PSR Homes into a construction, renovation and interiors business delivering fifty-plus projects in three years.

He has made exactly the transition this workshop teaches: from selling products over a counter to running a professional service company. He is also one of Tamil Nadu's most-followed construction voices, publishing practical guidance on building, materials and interiors to a large social media audience.

Date & venue

Radisson Blu, Coimbatore.

Sunday, 16 August 2026Full-day programme with lunch & networking
Radisson Blu, CoimbatoreIncludes a visit to a live PSR Homes project site
Batch 1 — CoimbatoreWhere our headquarters, team and live projects are
Questions

Before you register.

Do I need to close my hardware shop to do this?

No. The entire model is built around adding a service division to the shop you already own and run. You stay the owner and keep trading.

Do I need a construction background?

No. The workshop is designed for retailers and traders. If you already sell to builders, homeowners or contractors, you have all the background needed.

Is attending the workshop the same as buying a franchise?

No. Level 1 is open to everyone and is purely about learning the business. Becoming a PSR Homes Growth Partner is a separate, later stage that only selected candidates are invited into.

What language is it conducted in?

Tamil and English — delivered in whichever the room is most comfortable with, and questions answered in either.

Is the site visit included on the same day?

Yes. Module 06 takes the group to an active PSR Homes construction, waterproofing or painting project so you see the systems working in real conditions.

What do I take home?

A training handbook, business planning workbook, cost estimation sheets, quotation templates, a site inspection checklist, a marketing plan and a Certificate of Participation.

How do I confirm my seat and what does it cost?

Register your details below and our team will call you to confirm your seat and share the current fee. Seats for Batch 1 are limited.

Batch 1 · Coimbatore

Stop competing on price.
Start selling services.

Sunday, 16 August 2026 · Radisson Blu, Coimbatore

--Days
--Hours
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Limited seats. Our team will call you to confirm your registration.

16 Aug · Radisson Blu Seats filling fast